**** It's obvious that it's trying to sound like that Pharrell esque funky r&b/pop, but that's not a bad thing if I'm being honest. I was surprised to find that DNA are responsible for this, because it certainly sounds a few classes ahead of their usual form. The production on this is great and easily DNA's best production effort to date. The song as a whole is enjoyable too and I hope it can be a reasonable sized hit, even if it needs Dancing With The Stars and X Factor. Easily a step up from "You're Beautiful" and has the potential to overtake "You" for me eventually.
Edit (09/10): Actually I think it sounds more like "I Want It All", which wasn't a Pharrell production but had a similar sound. I don't like it as much as most other similar sounding tracks but I'm still really enjoying it, very close to "You" for me. Zuletzt editiert: 09.10.2014 03:09
**** Good, an improvement on "You're Beautiful" but not quite as good as "You". To be honest, "You" was a better and more interesting DNA production, and this is nothing on Pharrell's expertise. Zuletzt editiert: 16.09.2014 00:04
** Step 1: Sony crave the scrilla/chart positions. Step 2: Sony pick an artist on their roster who needs to put out a new song at some point. Step 3: Sony hit up Egizii & Musumeci on speed dial and put them to work. The track is a little substandard, perhaps embarrassing when compared to international counterparts, but they've been pushing the same mediocrity for long enough that enough people will still buy into it. Step 4: Sony put up track on iTunes as pre-order. Step 5: Sony send track to radio. Step 6: Sony make sure that iTunes put the track up near the top of the 'New Singles To Watch' page upon release, and put it up for $1.19. Step 7: Song is released and immediately soars up the charts. Step 8: Aiming to rescue the inevitably flailing momentum, Sony hook up a performance on The X Factor, so make sure the track soars into a prime position on the chart. Step 9: While a success, Sony now need to beg Channel 9 or Channel 7 to put the track on a promo for at least a couple weeks, until the track is high enough on the radio airplay chart that it can sustain its momentum for a couple months. Step 10: No substantial impact is made. If the plan follows perfectly for at least 3 consecutive singles, an album might drop. Step 11: Zero international impact, even in a climate where we've gotten a 2 month Antipodean reign annually on the Billboard Hot 100 for the last 3 years. Step 12: jinx is not impressed.
And seriously, I can't stress enough just how substandard it is. I get secondhand embarrassment just listening to it. It's a stark contrast to its own sentiments of breaking out of dullness. Zuletzt editiert: 04.12.2014 18:50